June 9, 2020
Smash Hit Pre-School Series Bluey Returns this Summer with
All New Imagination-Inspiring Episodes for the Whole Family
Season 2 Premieres July 10 on Disney Channel in the U.S.
New York, NY – Bluey, the Emmy® Award-winning Australian series that has won over pre-schoolers and parents alike, is bounding onto screens for an all-new second season July 10, 2020 on Disney Channel and DisneyNOW. All season two episodes will subsequently air on Disney Junior. The first season of the heart-warming show, brought to you by BBC Studios, will continue to air on Disney Junior and Disney Channel, and will remain available to stream on Disney+.
“Bluey has won the hearts of kids and parents with its beautiful animation and honest take on modern family life. The show offers relatable situations for engaging kids every day, which is so important to parents at this current time,” said Henrietta Hurford-Jones, Director of Children’s Content Partnerships, BBC Studios. “Disney Junior and Disney Channel are the perfect homes for a brand new season of inspirational episodes, bringing families together for a genuine co-viewing experience that delivers laughs as well as real, impactful messages.”
“We love that kids and parents are embracing Bluey all across America. It’s really wonderful to see a kids programming from Australia resonating so much with U.S. audiences,” said Bluey EPs and Ludo co-founders, Charlie Aspinwall and Daley Pearson. “We love hearing from fans on social media and hope everyone enjoys this new season, as much as we enjoyed making it!”
Season 2 introduces viewers to more of Bluey and Bingo’s friends and extended family, as well as a variety of imaginative and ingenious games, including Tickle Crabs, Fancy Restaurant, Rug Island, and many more. The season also shines a spotlight on Bandit and Chilli’s relationship with their daughters, as they continue to juggle work and childcare. In addition, Anthony Field, the world-famous original and current Blue Wiggle of The Wiggles, lends his voice to characters featured in two of the new episodes, including one of the season premiere episodes “Dance Mode.”
On July 27, the first volume of Bluey Season 1 will available for purchase through Apple iTunes, Google Play, Amazon Prime Video, Vudu, and other digital retailers. There will be six volumes – a new one available every three weeks. The retail price for each volume will be $9.99 USD.
To further extend all the fun and gameplay of the popular series, the eagerly awaited debut line of Bluey toys from Moose Toys is set to launch at retail nationwide later this summer.
Bluey arrived stateside with an impressive pedigree and reached 16 million total views across Disney Channel and Disney Junior in Q4 2019. Q1 2020 marks Bluey as a top 6 Disney Junior series with kids and girls 2-5, and a top 5 series with boys 2-5. Across Disney Junior and Disney Channel in Q1 2020, Bluey reached 15.6 million individuals over the age of 2, reaching 21% of all kids 2-5.*
In Australia, Bluey is the #1 series ever on ABC iview.** Since its launch in 2018 Bluey (Season 1) has had a total of 261 million program plays and the sophomore season already has a total of 43 million program plays since its launch on March 17, 2020.*** It was also the #1 children’s series of 2019 on metro broadcast television and peaked at the top spot of the iTunes children’s chart. The Australian Toy Association named Bluey the 2020 Preschool License of the Year, with the debut line of toys a huge success in Australia and among the must-have Christmas gifts of 2019.
High res images are available here.
*Source: NMR Live+7 data based on Q120 (Jan-Mar); 6+ minute qualifier for reach. Ranks exclude movies, late night, specials, sports, and shorts. 13+ telecast limit.
**Source: OzTAM (VPM & Begin Event Data)
*** Source: OzTAM (Begin Event Play Data) 1.10.2018 – 7.5.2020
Bluey follows a loveable, inexhaustible 6-year-old Blue Heeler pup, Bluey, who lives with her Mum, Dad and her 4-year-old little sister, Bingo. The series showcases the everyday events of family life – from going to a restaurant and visiting the hairdressers to catching the bus or having a playdate – and celebrates these moments, turning ordinary experiences into extraordinary imagination-packed adventures.
Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government.
About BBC Studios
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services, and ancillaries. BBC Studios’ award-winning British programs are internationally recognized across a broad range of genres and specialties. It has offices in 22 markets globally, including seven production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes over 2,500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector.
In the Americas, BBC Studios’ operates two production units – one in Los Angeles, responsible for ratings juggernaut and Emmy®-nominated Dancing with the Stars and multi-award-winning Life Below Zero, and the other in Brazil, where local productions Dancing Brasil and Bake Off Brasil have become breakout hits. The company manages joint venture relationships with AMC Networks for flagship channel BBC AMERICA (U.S.) – home of original series Killing Eve and global brands Dynasties, Doctor Who, and Top Gear – and with ITV for SVoD service BritBox (U.S./Canada), as well as strategic partnerships in Canada with Blue Ant Media for BBC Earth Channel and Corus for BBC Canada. The company also boasts a franchise management business and a robust linear and digital content sales and co-productions operation.
About Ludo Studio
Ludo is a multi-Emmy® and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. You can find more at. ludostudio.com.au
Grand Communications (on behalf of BBC Studios)