Press Releases —

April 19, 2012

BBC Future Presents Paleofuturist Matt Novak’s First-ever Exhibit “the Future That Never Was” In Partnership With With Atlas Obscura

Ray guns, and spaceships and robots! Oh, my!

BBC Future presents the first-ever exhibit of their paleofuture columnist, Matt Novak, “The Future That Never Was.” The exhibit, presented in partnership with Atlas Obscura‘s third annual Obscura Day, will showcase Novak’s unparalleled private collection of ephemera, vintage advertisements and miscellaneous retro-future objects that capture the ghosts of future visions past.

From ray guns to vintage video phones, original animation art from The Jetsons to apocalyptic Cold War survival supplies, Novak’s unmatched zeal for preserving past futures will make the first public exhibition of his collection a truly unique experience. The exhibit will take place in conjunction with Atlas Obscura’s third-annual international day of unusual local explorations “Obscura Day,” on April 28th from 6-8pm at the iconic ArcLight Theatre in Hollywood, CA. Tickets are available via– admission is free, limited space available.

“After building my archive and writing about it for the past five years, I’m excited to bring my passion for history and futurism into a physical space for my fellow Angelenos to enjoy, with both BBC Future and Atlas Obscura,” said Novak. “By exploring past visions of the future we get a front row seat to each generation’s greatest hopes and deepest fears.”

“Matt’s passion for telling the paleofuture story and his unique catalog of artifacts will make the exhibit a one-of-a-kind experience,” added Jonathan Fildes, Editor of BBC Future. “We’re thrilled to be a part of his story.”

Joining Novak for the occasion will be Virginia PostrelBloomberg View Columnist, and Brad Fidler, Director of UCLA’s Kleinrock Internet History Center. Together the three will discuss highlights from the collection, and what we can learn from past visions of the future that didn’t come to fruition.

About Matt Novak: Matt Novak writes the The Paleofuturist column for and the Paleofuture blog for He has written for SlateGOODThe DailyWall Street JournalThe Atlanticio9, and is the editor ofPaleofuture Magazine@paleofuture



Event details:

RSVP link:

Day/time:        Saturday, April 28th 5-7pm

Location:         ArcLight Cinema Hollywood

6360 W. Sunset Blvd.

Los Angeles, California, 90028

*Parking available

About, one of the world’s most respected media brands, delivers in-depth news, business, technology and lifestyle coverage to nearly 60 million users a month worldwide @BBC_Future

About BBC Worldwide America:

BBC Worldwide America has seven core businesses: Channels, Sales and Distribution, Content and Production, Home Entertainment, Digital Media, Global Brands and Magazines. Under these businesses fall three key brands in the U.S. – BBC America cable network, a production arm in Los Angeles responsible for the smash hit Dancing with the Stars for ABC and, the online expression of the BBC’s renowned journalism output. @BBCWPress

About Atlas Obscura:

The Atlas Obscura is the definitive guide to the world’s hidden wonders. The community driven, editor curated project uncovers unusual and overlooked places not found in your average guidebook. Obscura Day is Atlas Obscura’s annual international day of local expeditions, back room tours, and hidden treasures in your hometown. Find us online at, hashtag #obscuraday